The Right Kind of AI
While other companies are deploying AI for fringe applications like images and videos, we think differently. We want to develop and launch practical applications with real-world use cases on the powerful AI platforms now available to software developers. Every business decision, career choice, and life direction begins with a moment of uncertainty. That's where most people falter — not from lack of information, but from lack of structure.
We believe that artificial intelligence's greatest potential isn't spectacle or convenience. It's clarity. When you apply intelligent systems to the actual problems people face — decisions under pressure, choices with competing priorities, moments that matter — that's when AI becomes transformative. Our focus is building tools that help you think better, not think for you.
DecisionsMatter.ai
DecisionsMatter.ai is built as an intelligent assistant for decision-making and creating awareness towards making intelligent choices. We recognized a fundamental human problem: decisions are often taken casually, under pressure, or in anxious moments. People rush through choices that deserve deliberation. We wanted to change this, so we created a structured approach to decision-making. Our app guides you through a proven five-step framework that surfaces your assumptions, tests your reasoning, and reveals hidden biases you might otherwise miss.
The tool is powerful and will be enhanced with more features over time. But we've kept pricing deliberately low — covering only our costs for AI infrastructure. We made this choice because we genuinely want to encourage the adoption of intelligent AI applications that help resolve the everyday challenges we all face. A tool for better thinking shouldn't be expensive. It should be accessible.
Whether you're evaluating a job offer, considering a major purchase, choosing between career paths, or navigating a personal crossroads, DecisionsMatter.ai brings structure to moments that typically feel chaotic. The value isn't in what we tell you to do — it's in helping you understand what you already know, and what you still need to learn.
Harish Keswani
First to introduce the concept of 'Fractional CMO' in India, Harish has 25+ years of rich marketing experience across 120+ B2B & B2C brands. He is an established techno-marketing specialist, having developed and launched multiple products and services across IT and Telecom industries. An entrepreneur at heart and a seasoned business professional, Harish is multi-faceted and possesses a deep insight in captaining a business enterprise.
Over the years, Harish has driven multiple high-profile launches with extensive media interactions and campaigns while working with the who's who of IT and Telecom sector. His expertise spans a wide range of areas including Marketing Strategy, Product Management, Internal and External Communications, Branding, Digital Marketing, Public Relations and Consultative Sales.
His consulting practice, businessmojo.in, advises technology companies on go-to-market strategy, product positioning and sets up a highly productive marketing foundation for mid-sized tech companies. DecisionsMatter.ai represents his latest venture into practical AI applications — a space he believes is fundamental to how people and organizations navigate complexity in an uncertain world.